Who are we?

Yara Bin Shakar is a contemporary fashion label born in the UAE, founded by designer Yara Bin Shakar in 2016. Rooted in the belief that clothing should be both purposeful and poetic, the brand offers refined ready-to-wear designed to move with the rhythm of everyday life.

Each collection is built around the idea of quiet strength, pieces that empower without shouting, crafted for women who dress with intention. From fluid tailoring to elevated essentials, our silhouettes blend softness with structure, offering versatility without compromising identity.

Sustainability is at the heart of what we do. Most pieces are made to order, created just for you, allowing us to reduce waste and produce with care. It’s a slower, more considered approach to fashion, one that values quality, craftsmanship, and connection.



More than a label, Yara Bin Shakar is a reflection of women who lead with grace, live with purpose, and wear their confidence with ease.